We CRAFT brand identiTY through captivating visuals, empathetic storytelling, AND unforgettable experiences.
THE COMPANY’S NEW BUT THE CREW’S BEEN AROUND FOR DECADES—ARTISTS, JOURNALISTS, AND COMMUNITY BUILDERS IN THE OUTDOOR INDUSTRY AND EVERYWHERE ELSE WE CAN FIND AN EXCUSE TO PLAY. WE’RE STORYTELLERS WORKING ACROSS A VARIETY OF MEDIUMS AND PLATFORMS TO GIVE EMERGING BRANDS THE EDGE THEY NEED TO BOTH REACH AND SERVE THEIR CUSTOMERS. WE’RE ABOUT RUGGED LUXURY, BOLD CHOICES, AND PRODUCTS THAT LAST. IF THAT’S A GOOD FIT, LET’S TALK.
FOR NOW THOUGH, SCROLL DOWN.
OUR STRATEGY
AND PROCESS
WE BUILD VÉRITÉ MARKETING CAMPAIGNS AROUND OUR CLIENTS AND WITHIN THEIR COMMUNITIES USING WHAT WE’VE LEARNED FROM DECADES OF EXPERIENCE IN MEDIA PRODUCTION, JOURNALISM, MARKETING, AND DISTRIBUTION. OUR GOAL IS TO FORGE LASTING RELATIONSHIPS INSTEAD OF CASUAL VIEWERSHIP. HERE’S HOW IT WORKS:
FIRST, WE GET TO KNOW EACH OTHER. THIS STARTS WITH A CONVERSATION ABOUT YOUR BUSINESS, BACKGROUND, GOALS, STYLE, AND STORIES. WE ASK A LOT OF QUESTIONS, COME BACK WITH AN OUTLINED PLAN, AND BUILD A LIBRARY OF CONTENT (HIGH QUALITY BUT BASIC) TO BACKFILL YOUR SOCIAL MEDIA CHANNELS IN PREPARATION FOR THE FIRST CAMPAIGN. THIS TYPICALLY FOCUSES ON INTRODUCTIONS AND AWARENESS FOR EMERGING BRANDS; CONNECTION AND CONVERSION FOR BRANDS WITH A MORE ESTABLISHED PRESENCE.
NEXT, WE PRODUCE THE FIRST CAMPAIGN’S ART AND FINALIZE THE INITIAL DISTRIBUTION PLAN. FOR BRANDS WITH LIMITED RESOURCES, OUR DELIVERABLES ALWAYS INCLUDE A SUGGESTED POSTING SCHEDULE FOR THE MONTH WHILE MORE ESTABLISHED BRANDS WILL PREFER TO ENGAGE WITH ONE OF OUR SIX COLLABORATIVE DISTRIBUTION COHORTS.
AFTER THAT, WE BUILD ON OUR SUCCESSES WITH STORYLINE CONTINUITY AND ACTIVE COMMUNITY ENGAGEMENT IN BOTH THE PHYSICAL AND DIGITAL WORLDS. RINSE AND REPEAT.
IN ORDER TO FORGE THESE LASTING BONDS BETWEEN BRANDS AND BUYERS, WE ONLY TAKE ON CLIENTS WHO FIT WITH OUR AUDIENCE AND ETHOS. WE SUPPORT KINDNESS, CREATIVITY, DIVERSITY, AND CONSTANT LEARNING. WE’RE AWARE OF TRENDS BUT CHOOSE, MOST OFTEN, TO LOOK FOR MORE TIMELESS SOLUTIONS. WE’RE WORLD-TRAVELING ARTISTS AND ADVENTURERS. OUR JOB IS TO BRING OUT THE BEST IN YOUR BRAND AND SHOW THAT OFF.
DESPITE HOW MUCH TIME AND EFFORT GOES INTO RESEARCH AND MONITORING AROUND HERE, WE’VE LEARNED THAT THE MEASURE OF OUR SUCCESS ISN’T IN THE METRICS OR THE REVIEWS. IT’S MUCH MORE FLEETING. HUMAN.
IT’S THE MOMENT WHEN SOMEONE COMES BACK FOR THE FIRST TIME.
